What is a technical SEO audit?

A technical SEO audit is a systematic review of the infrastructure elements that affect how search engines crawl, render, index, and rank your website. It covers server configuration, crawlability, site architecture, page speed, structured data, duplicate content, and international signals — everything beneath the content layer that determines whether your pages can rank at all.

How often should I run a technical SEO audit?

For most sites, a comprehensive audit every six months is appropriate. However, you should run a focused audit immediately after any significant site migration, CMS change, or major structural update. Monitoring through Search Console should be continuous — don't wait for a scheduled audit to catch a crawl error spike.

What tools do I need for a technical SEO audit?

The core toolkit is: Google Search Console (free, essential), Screaming Frog SEO Spider (for crawling — free up to 500 URLs, £149/yr for full version), Google PageSpeed Insights / Chrome DevTools (Core Web Vitals), and Google's Rich Results Test (structured data). For larger sites, Sitebulb or Ahrefs Site Audit add useful visualisations and automated issue prioritisation.

Does technical SEO still matter in the age of AI search?

More than ever. AI Overviews and AI-powered answer engines draw from the same index as traditional search. Pages that are fast, crawlable, well-structured, and marked up with schema are disproportionately cited in AI answers. Technical SEO is the foundation that makes every other SEO and content investment pay off — without it, even excellent content may never surface.

What is LLMs.txt and do I need it?

LLMs.txt is an emerging convention — a plain-text file placed at your domain root that helps AI crawlers understand which of your pages are most important, how you want your content attributed, and whether you consent to AI training use. It's not yet universally adopted, but implementing it now is low-effort and positions you well as AI retrieval systems mature.

How long does it take to see results from technical SEO fixes?

Quick wins like fixing crawl errors or adding schema can surface in Search Console within days and produce measurable CTR changes within 2–4 weeks. Larger structural changes — URL architecture, site speed overhauls — typically take 4–12 weeks to propagate through Google's index and show ranking movement. Log file improvements and hreflang fixes operate on Google's crawl cycle, which varies by site authority and size.

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